PinecapPARTNERSLappland Guldprospektering
SVEN
Drilling rig among trees in morning light. From Lappland Guld’s image archive.

A collaboration with Lappland Guldprospektering AB (publ)

The company’s quality.
Clear to the world.

Disclosure advice, writing, design and production.
From the company’s source material to the published result.

A coherent picture for investors.
A considered basis for the board to review.

Explore the work

The work, made visible

One partner.
Through to delivery.

A published report. A website in two languages. Announcements and presentations. Explore the work with Lappland Guldprospektering.

Swipe to explore all four deliveries. Writing, review, design and production. Reports for digital use and print, through to a published website.

The expertise is in the company

The ambition is theirs.
We help make it clear.

Lappland Guldprospektering aims to develop Stortjärnhobben into a producing gold mine. Progress, choices and next steps need to be clear along the way.

CEO Fredrik Johansson and the team lead the exploration. The geologists assess the results. Chair Tomas Björklund and the board set the direction.

Detail of a drilling rig in the forest
Landscape at StortjärnhobbenExposed bedrock, from the company’s image archive
The place. The drilling. The geology.Photo: Lappland Guldprospektering AB

Our part of the work.

We bring disclosure advice and MAR together with review, writing and design. The company contributes its expertise and decisions. We work the material through to a finished delivery.

So that people outside the business can understand the work behind it.

Judgement in practice

The result.
And what it actually means.

An investor needs to distinguish what has been measured from what remains uncertain. Here is how that distinction became clearer in a published announcement.

Explore what changed

Precision in language

A measured length.
Not yet a known width.

In the initial draft

“wide zone”

In the published release

“The reported intervals refer to drill-hole length.”

The length is measured along the drill hole. The true width of the mineralisation has not yet been established. Stating both helps the reader interpret the result.

Short excerpts from two versions, translated from Swedish.

From the published release26.06.2026
Original Swedish results section specifying drill-hole length, unknown true width and the interval table.

The meaning of the measurement appears alongside the result.

Open the original at full size

Clarity for the market.
A sound basis for the board.

Press Clarity Score (PCS) assesses the release across six areas, from the news and figures to next steps and MAR-related disclosure details.

  • MAR and disclosureClear classification and disclosure details?
  • Reliable figuresDo the facts and calculations add up?
  • Meaning and next stepsCan the reader assess what this means for the company?
Press Clarity ScoreScale 0–100
First draft29 Published release83 050100 Lower clarityHigher clarity

Historical internal assessment of the whole release. The method is not validated.

What does PCS assess?Six areas, including MAR

Higher scores indicate clearer, more complete communication under the assessment. The colours show the direction of the scale; they are not approval thresholds.

01

News value

Is it clear what has happened and why it matters?

02

Numerical logic

Do the figures, units and comparisons add up?

03

Milestone connection

How does the news relate to the company’s previous plans?

04

Room for interpretation

Are the meaning, uncertainty and limitations clear?

05

Decision support

Can the reader understand the next steps, timing and dependencies?

06

MAR and disclosure details

Are the classification, issuer, contact details, date and time clear? Are disclosure status and any relevant delay addressed?

What the MAR assessment tells you

This area assesses the information visible in the release and available supporting material. A high score does not establish legal compliance or confirm that disclosure occurred at the right time. That requires a separate assessment of the facts and the process.

The Swedish FSA on inside information ↗
About these scores

The scores assess textual clarity and completeness using a historical internal method. Its calibration has not been approved. The scores are therefore not validated measures of improvement and do not measure legal compliance.

Assessment and methodology ↗
Sources, review and scoring method
How we workThree questions before publication
01

What can we say?

What the results support, grounded in the geologists’ assessments.

02

What needs a qualification?

What is still unknown, made clear where it matters to the reader.

03

How should the release be handled?

How the information should be classified, when it should be disclosed and who needs to decide.

How we review the evidence Checks, sources and scope ↗

The example reflects the company’s contributions, geological review and Pinecap’s editorial work. Geological assessments remain with the company and its geologists.

Keeping the story connected

The next release.
And everything it touches.

A release is part of a larger picture. We review what also needs updating on the website and in the next report, so investors can follow the company’s development.

Coordinated review and publication. Previously published reports remain records of their own periods.

Pinecap Review

Your feedback.
Beside the words it concerns.

We prepare the text and the questions that need your input. You comment in context. We bring the feedback together and work it into the next version.

The people in the collaboration

Three perspectives.
One shared ambition.

Fredrik Johansson
Fredrik JohanssonCEO, Lappland Guldprospektering

The CEO’s everyday work

“Pinecap takes responsibility from the initial material through to delivery. As CEO, that gives me more room to move the business forward.”
Tomas Björklund
Tomas BjörklundChairman, Lappland Guldprospektering

The board’s perspective

“For the board, the collaboration means a clearer overview and carefully prepared material to review and make decisions on.”
Magnus Uppsäll
Magnus UppsällPinecap Partners

Pinecap’s contribution

“It is a pleasure to work with people who know their geology and take their work seriously. Our contribution is to help more people recognise that expertise, understand the work and want to contribute to the company’s development.”

For your company

Start with
your next delivery.

Tell Magnus about the announcement, report or website you have ahead of you. In a first conversation, we work through the need, what already exists and which parts Pinecap can take responsibility for.

Talk to Magnus Magnus Uppsäll · magnus@pinecap.se

Work sample

Pinecap Review

Illustrated product demo · fictional text · no audio