About Pinecap
Pinecap works where business, board responsibilities and communication meet. Our task is to make the company’s substance clear and to get the work finished.
Magnus Uppsäll · Founder
Pinecap was founded by Magnus Uppsäll. The work starts with the company’s ambition and what needs to be accomplished: a clear announcement, a considered decision brief or a finished deliverable.
Contact Magnus ↗Professional background on LinkedIn ↗Magnus Uppsäll’s experience spans CEO and board roles, investing and corporate finance at Aktietorget Uppland. It brings several perspectives to the same question: what the company aims to achieve, what management needs to decide and what others need to understand.
Magnus is your contact and coordinates the work. We agree deliverables, review dates and specialist input with management before starting. Your existing advisers and the company’s experts contribute in their respective roles.
The people who matter to the company should find it easier to understand its competence, direction and opportunities. Communication starts in what the business actually does.
A useful first conversation
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